Rochelle Wainer, Ph.D. is a Child Development Expert and leader of Insights and Analytics at Kids2. She and her team are responsible for Global consumer, shopper and market insights. Rochelle is the author of the Baby Einstein learning philosophy, "The Einstein Way." She serves on the ParentCo board and is a contributor to Hello Einstein Studios. Rochelle is a native New Yorker but currently resides in Georgia with her husband and 2 beagles and has 3 boys. She loves sports and spending time with her family. Follow her on Instagram myboysbestfan or @PhDMom247 on Twitter.