Play might look simple—stacking blocks, shaking a rattle, a hundred rounds of peekaboo—but it’s how your child learns everything. Through play, babies and young children build the skills behind every milestone, from rolling and grasping to first words, first steps, and early problem-solving. 

At ParentCo., we’re here to help you understand what to expect, what’s typical, and how to support your child’s development through play—without pressure, comparison, or overwhelm. Because play isn’t just how kids pass the time. It’s how they grow. 

FEATURED EXPERT

Rochelle Wainer, Ph.D.

Location: Atlanta
Social: @myboysbestfan 

Rochelle Wainer, Ph.D. is a Child Development Expert and leader of Insights and Analytics at Kids2. She and her team are responsible for Global consumer, shopper and market insights. Rochelle is the author of the Baby Einstein learning philosophy, "The Einstein Way." She serves on the ParentCo board and is a contributor to Hello Einstein Studios. Rochelle is a native New Yorker but currently resides in Georgia with her husband and 2 beagles and has 3 boys. She loves sports and spending time with her family.

Development isn’t a straight line, and it’s not a race. It’s a series of small, often invisible shifts that build on each other: a stronger neck, a longer stretch of focus, a new kind of curiosity. And at the center of it all is play. 

Rochelle Wainer, Senior Vice President of Global Insights and Analytics at Kids2

Play & Development FAQ

One minute your baby is curled up and brand new. The next, they’re reaching, rolling, scooting across the floor with surprising determination. It can feel like it’s all happening at once (and somehow also not fast enough). Play is how babies practice being in the world. It’s how they figure out what their bodies can do, how things work, and how to connect with you.

These FAQs are here to help you understand those changes as they happen—what’s typical, what to try, and how to support your child’s growth in ways that feel natural, not overwhelming.